ABOUT THE
PROGRAM
OVERVIEW
2×2 days on-site in Budapest
Dates: 23-24 April 2026 and 28-29 May 2026
Price: EUR 3500
LEAD YOUR BUSINESS INTO THE DIGITAL FUTURE
Learn from successful digital transformation leaders and discover the key trends shaping tomorrow. Embrace the transformative potential of AI and new Digital Technologies, unlock the power of your Data Capital, meanwhile staying ambitious yet realistic.
Learn methods on how to build winning actionable strategies, drive digital business transformation, and create a culture that fosters real innovation. Gain applicable insights to stay ahead in the competitive digital landscape.
For whom: Mid to senior leaders who want to address the challenges of the digital age, drive transformation initiatives, or strive to future-proof their organizations with enhanced digital innovation capabilities.
KEY TOPICS
- Navigating amidst the latest digital trends
- Maximizing data value vs. ensuring security
- Moving beyond the AI hype
- Building a realistic and actionable digital strategy
- Culture and stakeholder management for your digital innovation ideas
PROGRAM OBJECTIVES
The unprecedented speed of change in our world is predominantly driven by new digital technologies that completely reshape how business is done. The objective of the Program is to prepare mid to senior level executives for the opportunities and challenges of the Digital Age by offering them the essential insights and practical tools they can apply from tomorrow.
The Program Instructors and Guest Speakers will share their experience with the participants and guide them through the process of rethinking their situations and approaches to driving digital transformation initiatives and future-proofing their organizations with enhanced digital innovation capabilities.
THE PROGRAM WILL FOCUS ON
- DIGITAL TRENDS: what are the most important trends to be aware of and leverage in different industries, including Generative AI, IOT, new digital enabled business models, new generations of digital customers?
- STRATEGY: How to win in the digital world? What is a good strategy? What digital business models can you use, how to use digital capability as a competitive advantage?
- DATA: What is your Data Capital, and how you can leverage it? How to identify your potential and enhance your business with data?
- GenAI: Executive AI awareness. What are alternative AI strategies and AI based business models? How to create an AI – enabled business?
- TRANSFORMATION: How to transform your business for the digital world? Leading a Transformation process, Organizational models, Agile Organization and Digital Business.
- CULTURE: How to create the capabilities, talent and culture for digital business?
PROGRAM STRUCTURE
The program is a combination of intensive on-site days (“Camps”) and 2 individual mentoring sessions with the Program Instructors. During the Camps, you will work in small teams of maximum 6 leaders, each small team supported by one of the Program Instructors.
We will spend most of the Camp times focusing on your specific digital leadership situations, and mentoring sessions add to that by individual consultation with your Program Instructor.
ABOUT THE FACULTY
Krisztián began his career in 1998 at Providencia Biztosító Zrt. in Hungary. Between 2005 and 2008, he served as Managing Director responsible for the non-life insurance at Groupama Biztosító Zrt. He then continued his career in Russia, where he first held the position of Vice President at Renaissance Insurance Group and later founded and developed SRAVNIKUPI.RU. After 2010, he led the non-life insurance at UNIQA Biztosító Zrt., becoming a member of the Board of Directors in 2012 and serving as CEO between 2016 and 2020. From 2017 he built up CHERRISK.com, the international digital startup of UNIQA Group. From 2021 to 2023 he was a member of UNIQA’s international executive board, and since 2023, he holds the position of CEO at UNIQA Biztosító Zrt.
András joined OTP Bank in 2015 and has been leading the bank’s innovation area, OTP LAB, since 2017. His responsibilities include AI, robotization and automation, startup and fintech collaborations and investments, venture building, innovation management and technological R&D. Prior to joining the bank, he worked as a management consultant across Europe and the United States, first at KPMG. Later, he worked at AltmanSolon on strategy, product development and M&A projects, primarily in the financial, telecommunication and technology sectors. András holds degrees in economics and technology management from Corvinus University of Budapest and Columbia University in New York.
Testimonials
Bálint Hoffer
Paramount – Vice President, RTR Service Delivery, Global Accounting Operations
SEED Business Leadership Program has been a real eye opener for me in terms of how many leadership tools I can have in my toolkit and how to use them intentionally. It was a great realization how simple things can change the game and lead the organization to an enhanced performance.
Karol Jakubek
ROSSMANN Czech Republic – Managing Director
"One of the best workshops, which I have ever experienced."
Great venue with a comprehensive leadership principles overview, focusing strongly on a practical side of leadership. I really enjoyed the teamwork during the training and I can strongly recommend the program to those, who would like to move their leadership skills to upper level.
Great venue with a comprehensive leadership principles overview, focusing strongly on a practical side of leadership. I really enjoyed the teamwork during the training and I can strongly recommend the program to those, who would like to move their leadership skills to upper level.
Martina Martinić
Valvoline – Sales and Operations Planning Manager for EMEA
"I am absolutely thrilled with the program."
You start from aspiration and values, continue with building the story around people and, at the end, you tackle with your final goal – how to drive the business. Mentoring and coaching techniques during the program are refreshing and using these techniques after the program suit you with the most useful tool – how to learn continuously and efficiently.
You start from aspiration and values, continue with building the story around people and, at the end, you tackle with your final goal – how to drive the business. Mentoring and coaching techniques during the program are refreshing and using these techniques after the program suit you with the most useful tool – how to learn continuously and efficiently.
Gábor Heiszmann
Gedeon Richter – CIO
One thing I loved about this course that we were able to meet people – both presenters and participants – who has a waste experience in their industries. I can mention the President of Vodafone, the CEO and founder of WizzAir. Furthermore, I was in the same working group with the Senior Vice President of MOL from whom I could learn a lot. I would recommend this course to any executive leader who is humble enough to open up and has the willingness to look inside and understand what his weaknesses and areas of development are.
Predrag Vasic
OTP Srbija – Member of the Executive Board
SEED is one of the best things that happened to me during the last several years.
It gave me new vision and the energy to try to become a better leader than currently I am.
It gave me new vision and the energy to try to become a better leader than currently I am.
András Becsei
OTP Bank – Deputy CEO, Retail Division
SEED’s Business Leadership Program was a very good executive educational program for me. What I gained from SEED and what it means for me is how to set aspirational goals, and how to build a team to achieve these goals.
