Strategic Marketing for Business Leaders
This program is your chance to uncover the real power of modern marketing and debunk the myths holding your brand back.
ABOUT
THE PROGRAM
OVERVIEW
2×2 days on-site in Budapest
26-27 February 2026 and 23-24 April 2026
Price: EUR 3500
PROGRAM OBJECTIVE
If you’re a marketing, sales, or operations leader overseeing a brand, this course delivers actionable strategies to expand market share, enhance penetration, and position your brand for sustainable growth. Forget the fluff—this is about mastering what marketing really means today.
Engage with renowned marketing leaders, strategists, and experts who will introduce you to cutting-edge theories and trends shaping the future of marketing. From understanding the revolutionary Growth Theory to honing your brand’s differentiation, to communicating these on the myriad of channels available you’ll leave with tools to energize your strategy across all channels.
Evaluate the most successful cases togther with seasoned mentors and then apply them to your own company and brand using actionable strategies, drive brand transformation, and create a culture that fosters creativity.
For whom: Mid-to-senior-level executives in sales, marketing, or operations who aim to: grow and differentiate their brand, strengthen customer connections, drive measurable, scalable impact.
MAIN TOPICS
- How Brands Truly Grow: Evidence based laws of growth that replace marketing orthodoxy.
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Physical & Mental Availability: Enhance your brand power.
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Distinct Differentiation: Create a brand that stands apart and gets recognized.
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Purpose-Driven Strategy: Infuse meaning into your branding.
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Channel Mastery: Develop an “always-on” communication strategy.
PROGRAM OBJECTIVES
Did you know 70% of consumers wouldn’t miss most brands if they disappeared tomorrow? In a world of plummeting trust and copycat strategies, standing out has never been more critical. Yet only 12% of executives feel confident in presenting creative, transformative branding ideas to their leadership.
This program equips you with:
- Modern marketing theories for growth-focused strategies.
- Tools to transform your branding approach and amplify customer impact.
- Confidence to lead your team in shaping the future of your organization.
THE PROGRAM WILL FOCUS ON
- NEW MARKETING THEORY: what are the most important trends to be aware of and leverage in marketing, including Brand Growth, Penetration vs Loyalty, Physical and mental availability.
- BRAND SALIENCE: How to win in through relevant differentiation and meaning? What is a good brand strategy? How to use marketing and branding as a competitive advantage to drive growth in SOM?
- CUSTOMERS: Who is your widest competition and category customers? Define personas and their „Job to be Done” – what role are playing in their lives.
- CHANNELS: What are the best channels for reaching your audeince? How would you design an „always on” media strategy around this.
- TRANSFORMATION: How to transform your marketing and branding for the new age?
- CULTURE: How to create the capabilities, talent and culture for a Growth-focused business?
PROGRAM STRUCTURE
The program combines:
- Pre-Work: Foundation building before the on-site experience.
- Four Intensive On-Site Days: “Camps” where you’ll collaborate with small teams (6 participants max) guided by dedicated mentors.
- Individual Mentoring: 2 personalized sessions with industry experts to address your unique challenges.
ABOUT THE FACULTY
With over 20 years of experience, László has transformed brands across industries, from telecom, to banking to FMCG. As a former CEO at WPP/VMLY&R, László’s leadership earned the agency the coveted “Agency of the Year” title three times. During his career, he was part of the Y&R European management team, responsible for business development in European markets Through his consultancy, SuperFuture, he now helps industrial, technological, healthcare, and financial companies unlock their potential.
When he’s not building brands, László is a Managing Faculty member and mentor at Corvinus-SEED, a gastronomy enthusiast, and an advocate for padel as the VP of the Hungarian Padel Federation and owner of Premier Padel Clubs.
Sarolta has been working in various fields of marketing for more than 30 years. She started her career as a marketer at Kraft Foods (now Mondelez) where, as a marketing director, managed a broad portfolio of brands and led the whole marketing operation of the company. As a member of the board of directors she gained valuable insights into how marketing effectiveness contributes to overall business performance early in her career.
As a marketing professional, she found herself more excited about and engaged with the process of strategic thinking and planning than about implementation. This led to founding her own consulting business with a profile of marketing and brand strategy consulting for multinational companies in various sectors.
Since 2008 she has been working in marketing communications as a Strategy Director at Y&R and currently at DDB. She is fascinated by the evolution of the understanding of customer choice dynamics and brand growth in general and the role creativity plays in those.
Testimonials
Bálint Hoffer
Paramount – Vice President, RTR Service Delivery, Global Accounting Operations
SEED Business Leadership Program has been a real eye opener for me in terms of how many leadership tools I can have in my toolkit and how to use them intentionally. It was a great realization how simple things can change the game and lead the organization to an enhanced performance.
Karol Jakubek
ROSSMANN Czech Republic – Managing Director
"One of the best workshops, which I have ever experienced."
Great venue with a comprehensive leadership principles overview, focusing strongly on a practical side of leadership. I really enjoyed the teamwork during the training and I can strongly recommend the program to those, who would like to move their leadership skills to upper level.
Great venue with a comprehensive leadership principles overview, focusing strongly on a practical side of leadership. I really enjoyed the teamwork during the training and I can strongly recommend the program to those, who would like to move their leadership skills to upper level.
Martina Martinić
Valvoline – Sales and Operations Planning Manager for EMEA
"I am absolutely thrilled with the program."
You start from aspiration and values, continue with building the story around people and, at the end, you tackle with your final goal – how to drive the business. Mentoring and coaching techniques during the program are refreshing and using these techniques after the program suit you with the most useful tool – how to learn continuously and efficiently.
You start from aspiration and values, continue with building the story around people and, at the end, you tackle with your final goal – how to drive the business. Mentoring and coaching techniques during the program are refreshing and using these techniques after the program suit you with the most useful tool – how to learn continuously and efficiently.
Gábor Heiszmann
Gedeon Richter – CIO
One thing I loved about this course that we were able to meet people – both presenters and participants – who has a waste experience in their industries. I can mention the President of Vodafone, the CEO and founder of WizzAir. Furthermore, I was in the same working group with the Senior Vice President of MOL from whom I could learn a lot. I would recommend this course to any executive leader who is humble enough to open up and has the willingness to look inside and understand what his weaknesses and areas of development are.
Predrag Vasic
OTP Srbija – Member of the Executive Board
SEED is one of the best things that happened to me during the last several years.
It gave me new vision and the energy to try to become a better leader than currently I am.
It gave me new vision and the energy to try to become a better leader than currently I am.
András Becsei
OTP Bank – Deputy CEO, Retail Division
SEED’s Business Leadership Program was a very good executive educational program for me. What I gained from SEED and what it means for me is how to set aspirational goals, and how to build a team to achieve these goals.
