FOCUS programs
Our Focus Programs provide a deep dive into specific leadership competences that interest you most. These are 2-4 day onsite and blended sessions over a period of 1-2 months.
LEADING CHANGE
STRATEGIC MARKETING FOR BUSINESS LEADERS
FINANCE FOR EXECUTIVES
THE INNOVATION STRATEGIST
ASPIRING WOMEN LEADERS
BUSINESS LEADERSHIP IN THE DIGITAL AGE
THE EXECUTIVE PLAYBOOK FOR PROJECT-DRIVEN TRANSFORMATION
LEADING A SUSTAINABLE BUSINESS
OVERVIEW
2×2 days on-site in Budapest
Spring: 7-8 May 2026 and 2-3 July 2026
Fall: 8-9 October 2026 and 3-4 December 2026
Price: EUR 3500
PROGRAM OBJECTIVE
Leading through continuous change and uncertainty is probably the biggest challenge of leaders today:
- a transformation is not even finished when the next one starts,
- a long list of projects and change initiatives are running simultaneously,
- people had enough of the amount of change happening,
- the need for being ready for “anything that might happen” is stronger than ever.
For whom: If you are a middle to senior level leader and these situations are familiar to you, then this program is probably for you! We will take a deep dive into these challenges and prepare you with SEED’s practical, “DO-HOW focused” approach.
OVERVIEW
2×2 days on-site in Budapest
26-27 February 2026 and 23-24 April 2026
Price: EUR 3500
PROGRAM OBJECTIVE
If you’re a marketing, sales, or operations leader overseeing a brand, this course delivers actionable strategies to expand market share, enhance penetration, and position your brand for sustainable growth. Forget the fluff—this is about mastering what marketing really means today.
Engage with renowned marketing leaders, strategists, and experts who will introduce you to cutting-edge theories and trends shaping the future of marketing. From understanding the revolutionary Growth Theory to honing your brand’s differentiation, to communicating these on the myriad of channels available you’ll leave with tools to energize your strategy across all channels.
Evaluate the most successful cases togther with seasoned mentors and then apply them to your own company and brand using actionable strategies, drive brand transformation, and create a culture that fosters creativity.
For whom: Mid-to-senior-level executives in sales, marketing, or operations who aim to: grow and differentiate their brand, strengthen customer connections, drive measurable, scalable impact.
OVERVIEW
2×2 days on-site in Budapest
16-17 October | 13-14 November | 12 December
Price: EUR 3000
PROGRAM OBJECTIVE
This intensive, practical-focused training program is designed for leaders who are not financial specialists but want to build the skills to integrate financial thinking into their work. The course equips participants to make data-driven, well-grounded decisions that foster sustainable value creation and support the long-term growth of their companies.
By mastering financial data interpretation, risk assessment, and investment evaluation, participants will become more confident and multidimensional leaders – empowered to enhance strategic planning, resource allocation, and overall business performance.
For whom:
This program is designed for mid- and senior-level managers, future leaders, and participants in talent management programs who do not have a financial background but aspire to become strategically minded leaders. It is particularly recommended for those who wish to gain a deeper understanding of the financial implications of their decisions and who recognize that financial literacy is not solely the domain of finance professionals but an essential competency for any leader who seeks to shape the future of their organization.
OVERVIEW
2×2 days on-site in Budapest
In Hungary: 23-24 April 2026 and 25-26 June 2026
In Romania: 24-25 March 2026 and 26-27 May 2026
Price: EUR 3500
PROGRAM OBJECTIVE
Leaders are expected to spark creativity, empower people, and drive outcomes — all while navigating the tensions between agility and discipline, or autonomy and alignment.
Grounded in SEED’s DO-HOW approach, this program equips participants with the tools, mindsets, and behaviors needed to build and lead innovative organizations — and to scale that innovation into sustainable business success.
KEY FOCUSES:
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Explore real-world innovation paradoxes through CEE case studies and peer discussions
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Understand and practice the five creative tensions of the innovation leaders through complex innovation challenge exercises and role-playing
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Build execution confidence through feedback and stakeholder pitching
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Create your own innovation strategy
For whom:
For business leaders, team leads, or innovation champions responsible for turning innovation into business results. Whether you’re leading a startup, scaling a business unit, or transforming a legacy organization, this course equips you to turn creative ideas into high-impact, sustainable business outcomes.
Faculty Members
Guest speaker
OVERVIEW
2×2 days on-site in Budapest
Spring: 23-24 April 2026 and 29-30 June 2026
Fall: 29-30 September 2026 and 24-25 November 2026
Spring in Romania (In Hungarian): 26-27 March 2026 and 28-29 May 2026
Price: EUR 3500
PROGRAM OBJECTIVE
The lack of women leaders in our organizations continues to be a challenge even with their proven positive impact on economic returns and growth.
Women’s self-confidence and awareness of their authentic leadership style and strengths are the foundation for purposefully building their business interactions, trust, and success.
How can we build self-confidence? How can we draw on each other’s experiences to reveal our authentic leadership style and personal vision that support our leadership aspirations?
This course will enhance your self-awareness, and will provide you with the broader understanding on women’s challenges at the workplace, and tools and techniques how to address them.
For whom: Rising female talents, team leads to mid-level female leaders who aspire to higher-level leadership positions.
OVERVIEW
2×2 days on-site in Budapest
Dates: TBA
Price: EUR 3000
PROGRAM OBJECTIVE
Learn from successful digital transformation leaders and discover the key trends shaping tomorrow. Embrace the transformative potential of AI and new Digital Technologies, unlock the power of your Data Capital, meanwhile staying ambitious yet realistic.
Learn methods on how to build winning actionable strategies, drive digital business transformation, and create a culture that fosters real innovation. Gain applicable insights to stay ahead in the competitive digital landscape.
For whom: Mid to senior leaders who want to address the challenges of the digital age, drive transformation initiatives, or strive to future-proof their organizations with enhanced digital innovation capabilities.
OVERVIEW
2×2 days on-site in Budapest
Dates: TBA
Price: EUR 3000
PROGRAM OBJECTIVE
In an increasingly project-driven world, where over 80% of organizational strategies are executed through change initiatives, the role of executives in project oversight is more critical than ever.
Despite this, many leaders lack the knowledge and the skills to effectively govern and align projects with organizational goals, leading to inefficiencies, misaligned priorities, and missed opportunities.
This program equips senior leaders with the tools to:
- Oversee projects without direct involvement.
- Ensure strategic alignment and value delivery.
- Drive innovation and adaptability across portfolios.
- Foster high-performing, resilient teams.
For whom: if you are a middle-to-senior level leader who oversee multiple projects, act as sponsors, or manage portfolios whether or not directly engaging in day-to-day project execution, this program is for you. It is ideal for leaders aiming to elevate their strategic impact on organizational success through effective project governance and decision-making.
OVERVIEW
2×2 days on-site in Budapest
Dates: TBA
Price: EUR 3000
PROGRAM OBJECTIVE
In today’s rapidly evolving business landscape, sustainability is no longer optional—it is a strategic imperative. As global challenges intensify, businesses must adapt to new regulatory frameworks, shifting investor expectations, and growing stakeholder demands for responsible leadership. The ability to integrate sustainability into core business strategies is now a key differentiator for long-term success.
This intensive 2×2-day executive development program is designed to equip mid to senior-level leaders with the insights, tools, and frameworks needed to drive sustainable transformation in their organizations. Led by distinguished faculty with deep leadership experience in sustainability, this program combines cutting-edge research with real-world case studies, peer learning, and practical exercises.
For whom: mid to senior leaders, who want to address the main challenge of our age and drive their business towards a sustainable future and future-proof their organizations with enhanced sustainable innovation capabilities.
faculty members
TBA
Guest Speakers
TBA
Testimonials
Bálint Hoffer
Paramount – Vice President, RTR Service Delivery, Global Accounting Operations
SEED Business Leadership Program has been a real eye opener for me in terms of how many leadership tools I can have in my toolkit and how to use them intentionally. It was a great realization how simple things can change the game and lead the organization to an enhanced performance.
Karol Jakubek
ROSSMANN Czech Republic – Managing Director
"One of the best workshops, which I have ever experienced."
Great venue with a comprehensive leadership principles overview, focusing strongly on a practical side of leadership. I really enjoyed the teamwork during the training and I can strongly recommend the program to those, who would like to move their leadership skills to upper level.
Great venue with a comprehensive leadership principles overview, focusing strongly on a practical side of leadership. I really enjoyed the teamwork during the training and I can strongly recommend the program to those, who would like to move their leadership skills to upper level.
Martina Martinić
Valvoline – Sales and Operations Planning Manager for EMEA
"I am absolutely thrilled with the program."
You start from aspiration and values, continue with building the story around people and, at the end, you tackle with your final goal – how to drive the business. Mentoring and coaching techniques during the program are refreshing and using these techniques after the program suit you with the most useful tool – how to learn continuously and efficiently.
You start from aspiration and values, continue with building the story around people and, at the end, you tackle with your final goal – how to drive the business. Mentoring and coaching techniques during the program are refreshing and using these techniques after the program suit you with the most useful tool – how to learn continuously and efficiently.
Gábor Heiszmann
Gedeon Richter – CIO
One thing I loved about this course that we were able to meet people – both presenters and participants – who has a waste experience in their industries. I can mention the President of Vodafone, the CEO and founder of WizzAir. Furthermore, I was in the same working group with the Senior Vice President of MOL from whom I could learn a lot. I would recommend this course to any executive leader who is humble enough to open up and has the willingness to look inside and understand what his weaknesses and areas of development are.
Predrag Vasic
OTP Srbija – Member of the Executive Board
SEED is one of the best things that happened to me during the last several years.
It gave me new vision and the energy to try to become a better leader than currently I am.
It gave me new vision and the energy to try to become a better leader than currently I am.
András Becsei
OTP Bank – Deputy CEO, Retail Division
SEED’s Business Leadership Program was a very good executive educational program for me. What I gained from SEED and what it means for me is how to set aspirational goals, and how to build a team to achieve these goals.
